Design Brief

What is a Design Brief?

A design brief is a written explanation given to a designer outlining the goals and objectives of a design project.

Why is it necessary to write a Design Brief?

A detailed brief is a critical part of the design process; it helps to establish an understanding between the client and designer ultimately serving as an essential reference tool throughout the project.

The following form will help formulate a Design Brief. Answering these questions is your first step toward a successful design and will help you plan more effectively and define specific goals for your site

You don’t have to answer every question before you send it in! You can start by answering the ones you are sure about, but remember, the more detailed you are with your brief the more acurate will be the outcome that you desire.



General Information

Your Name:
(required)

Company/Organization Name:

Email:
(required)

What is the area of interest for design?
 logo web other:

Purpose & Audience

What is the nature and purpose of your business or organization?

What is the purpose of your website?
 Provide information about my company/organization, products or services
 Provide information or news about a topic
 Entertainment
 Sell products or services
 Serve as a community for people with similar interest
 other:

Who is your target audience? Who do you expect to visit your website?

STYLE & GRAPHICS

The visual appeal of your site, including layout, graphic design and color scheme, says much to the visitor about you and your business. It is important that the look and feel of your site accurately reflects the personality and quality of you and your business.

What image do you want to project? (check all that apply)

 Traditional  Contemporary  Conservative  Cutting edge
 Formal  Casual  Serious  Friendly
 Corporate  Personal  Expensive  Affordable

What style do you want to communicate? (check all that apply)

 Serene  Spiritual  Powerful  Professional
 Hip  Classic  Elegant  Funky
 Ethnic  Natural/Organic  High tech  Frivolous
 Fun  Flashy  Muted  Soft
 Playful  Down to earth  Mellow  Comforting, caring
 Romantic  Sensual  Authoritative  Delicate
 Energetic  Historical  Festive  Fanciful
 other:

Do you have any colors in mind?
It is suggested that you use 3 main colors on your site with other colors coming from photos, graphics or used as accents.

The web is basically a visual medium, so relevant photos and graphics are recommended. If you don't have a logo, graphics and/or photos we can design/provide some for you.
 I have a logo
 I have a graphics
 I have a photos

CONTENT

Do you have an outline of the pages and content for your site?
 Yes
 No
 Working on it

If your site outline is done, what sections and/or pages are there?

Example:
Homepage
About Us - Purpose, History, Staff
Events - Upcoming Events, Weekly Schedule
Media - Audio, Video, Books
Contact Us

What sections or pages of your site will need to be updated frequently? What types of content will be changed (text, pictures, audio/video)?

Do you have materials that you can adapt for your website (brochures, cards, logo, advertisements, etc.) ?

What keywords or phrases would someone type in a search engine if looking for your site?

SPECIAL FEATURES

What special features will you need for your web site? (check as many as apply)
 Message board or forum
 Contact, survey, feedback or similar forms
 Password protection/Security for certain pages
 Site search ability
 Music, audio and/or video
 Calendar
 Photo gallery
 Other:

E-COMMERCE

Will you be selling products or accepting payments from your site?
 Yes No

Do you have a merchant account?
 Yes No

COMPETITION & REFERENCES

Have you seen other sites you like or don't like?

As you surf the web, keep a list of sites that have the kind of look or layout you like and don't like. Did you find one especially easy to use? What graphically caught your eye? Did you notice what pulled you in or made you leave the site? These observations will help determine a style for your site.

Have you looked at your competitor's sites? What things do you like? What would you want done better?
List your competitors web addresses and a description of your likes an dislike about each.

List the web addresses of some other sites you like/dislike and a brief description of the things you like/dislike about each.

 

DOMAIN NAME, EMAIL, MAINTENANCE & HOSTING

When do want your site to be launched?
Have you registered a domain name/web address?  Yes No
If so, what is it?

If not, is the name you want to use available? You can go to www.whois.com or any other register service and search availability, or try www.nameboy.com for help with combinations. If you don't have a domain name yet, keep a few things in mind while brainstorming names:

  • Keep it as short as possible
  • Make it easy to remember and type
  • Make it descriptive

Will you need us to provide email services?  Yes No

QUESTIONS OR COMMENTS

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